Amanda Matta is a royals and culture commentator with 1.5 million followers, 1.4 million of them on TikTok, where she is known as matta_of_fact. Trained in art history and museum leadership, she sources her commentary, which is why outlets including The Guardian, Bloomberg, Newsweek and the BBC have quoted or commissioned her. She also runs a paid Substack, hosts three podcasts and leads her own travel groups through Britain. For travel, media and lifestyle brands, she brings a credible voice and an audience that subscribes, listens and books.