Lily and George are the couple behind Coupleofbirdie, a golf challenge channel from Kent and Surrey. Lily is a beginner and George plays off a 7.8 handicap, and every video turns that gap into a head-to-head game, from Good Club Bad Club and golf battleships to clubs picked by a spinning wheel. With more than 84,000 followers across TikTok and Instagram and more than 4 million TikTok likes, their simulator and on-course challenges have recently passed 100,000 views. For golf equipment, apparel, simulator and lifestyle brands, they offer a fun, competitive format that new and casual golfers can see themselves in.